About DEA
Doreen Evans Associates, Inc. (DEA), incorporated in 1992, has consistently focused on helping clients understand their business processes and on developing requirements for change. Whether undergoing organizational changes such as a merger, improving business processes, adding product offerings, developing an enterprise architecture, adding new systems or redesigning existing ones, DEA specializes in ensuring clients have high quality and comprehensive requirements. Because our heritage is in IT and systems, we understand and can help evaluate systems initiatives. Yet our goal is business improvement, ensuring that business needs, not technology, drive real solutions.
Our Company Culture
DEA’s strategy has been to remain a small business by design. Our company resources are dedicated to advancing service expertise and developing process best practices. All of our employees are strongly encouraged to contribute at all levels, and every engagement is undertaken as a source of learning and new insight into clients’ challenges and solutions. We are aligned with the International Institute of Business Analysis® (IIBA®), and many of our consultants have earned certification by the IIBA as BA professionals (CBAP®). With our diverse experience across a wide variety of industries, DEA consultants bring valuable skills and a keen perspective to all of our client engagements.
Our commitment to our customers and ourselves includes a continual effort to learn from experience and to research new techniques so that we can improve our approach. We incorporate new techniques where appropriate; some have evolved over time to become best practices that we institute on every project. We try new tools and evaluate whether they add value to what we do. We attend conferences and present papers, we read journals, and we join associations that can help us expand our thinking.
Over our history as a company, we have shaped and expanded our capabilities to address unmet needs that we have identified during client projects. We believe that only by staying current can we bring true value to our offerings.
Our Management Team
Doreen Evans is founder and president of Doreen Evans Associates, Inc. (DEA). She has more than 25 years of experience in planning and delivering consulting services focused on the importance of implementing a requirement management process and the effective use of repository-based modeling tools. Doreen has lectured on business analysis at conferences across the United States and in Europe, and has published articles on preparing organizations for the use of new methods, tools and techniques.
Susan Martin is a founding member of DEA and currently serves as its Executive Vice President for Business Analysis Competency. In this position, she provides more than 20 years of experience in planning and delivering implementation services and is accountable for the development of methodologies and course materials and oversees the quality of deliverables produced by project teams during client engagements. She also serves as product manager for the LINK™ suite of processes and tools. Susan is a trained facilitator and has conducted many sessions in process redesign, business requirements development and business rules identification.
Karen McKay is the Senior Vice President of Consulting Services at Doreen Evans Associates. In this position, Karen has overseen multiple projects, ensuring quality and success. She performs as the liaison to the client strategic management teams to ensure the individual project work is supporting the strategic goals of the entire client engagement. She has played the role of project manager, consultant, trainer, facilitator, technical advisor, mentor and analyst on projects that have spanned a variety of industries and business areas. Karen’s extensive experience working on projects throughout the entire systems development lifecycle has involved working with numerous business process and systems development methodologies and modeling tools, as well as many planning, analysis and design techniques that she has tailored to the specific needs of client consulting engagements.
Rachel Crane, Vice President, Business Development, is responsible for business development and sales efforts at DEA. She has more than 15 years of business development, consulting and sales experience. Prior to her appointment in business development at DEA, she served as a Business Analysis consultant for the company on various client projects. Her time “in the trenches” has helped her succeed in her current role by creating a better understanding of her clients’ needs so that the right solution is crafted. Prior to joining DEA, Rachel worked for IBM’s Telelogic (formerly Popkin Software) in a variety of technical sales positions.
Doug Jackson, Vice President for Enterprise Analysis, is a certified business analysis professional with over 20 years consulting experience in all areas of business analysis. He has led large, multi-project requirements efforts, working to change organizational cultures and mindsets to embrace new requirements practices, and has particular expertise in the areas of enterprise analysis and the creation of business analysis competency within client organizations. Doug also is actively engaged in business planning, enterprise architecture, governance, business case development for business analysis initiatives, and virtual techniques to elicit requirements from remote stakeholder groups. He is a skilled facilitator and an experienced mentor for new analysts in the application of business analysis best practice at the project level.
